Ahmedabad-based matter is approaching the Electric Two-Wielersmarkt Anders by focusing on motorcycles, not on scooters. With a layered product trotting map, plans for an interchangeable battery platform and a cautious rollout, the company gambles over the hype at a technical depth
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The first range of matter, the AERA, which was launched in 2025, is the first targeted electric motorcycle in the country between £ 1.83 and £ 1.94 Lakh, ex-showroom
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In a market that is dominated by electric scooters and price point dynamics, the startup material based in Ahmedabad makes a different gamble. Instead of haunting a scale through subsidies or simplified platforms, the company builds what it calls a real electric motorcycle, not designed as a disguised scooter, but as a viable alternative to the enormous ice segment of 125-180cc of the country.
The decision to concentrate on motorcycles is not without risk. This is a segment where electrical acceptance is still floating below 1 percent, and where product complexity – from powertrain requirements for thermal management – is considerably higher than that of scooters. But for matter that is exactly the chance.
Such as founder and CEO Mohal Lalbhai told HT Auto: “Motorcycles are the SUVs of the two -wheeler world. They need torque, control and thermal stability. You can't get away here by accelerating.”
Product pipeline
The first range of matter, the AERA, which was launched in 2025, is the first targeted electric motorcycle in the country priced in between £1.83 and £1.94 Lakh, ex-showroom. But the wider route map is more layered. While the AERA is comparable to an 180cc internal combustion engine bike that is usually priced between £1.60 Lakh to the neighborhood £2.10 Lakh, ex-showroom, a 150cc ice-equivalent electric motorcycle is planned for launch in the end of 2026, followed by a 125cc model in 2027. The latter is expected to coincide with BS7 emission standards, which will probably push the ice prices and limit the cost difference with EVs.
Also read: 2024 Matter AERA Electric Motorcycle First Ride Review: Game Changer?
Both new products retain the most important engineering principles of Matter: manual gearboxes, liquid -cooled batteries and segment -specific torque tuning. The aim is to prevent the function -inflation in the EV market and instead to meet the expectations of the core forens -sustainability, control and manageable operating costs.
At the same time, a second engine platform – based on the architecture of battery change – is also developing. It is aimed at cost -sensitive commuting segments, but is not ready for commercial implementation until 2028 or later. Matter is currently evaluating the safety of users, package stability and mechanical integration before this format is scaled.
Retail Footprint: Slow Rollout by Design
The presence of Matter was modest so far, focused on Ahmedabad. But in 2024 the company began to expand to Delhi, Pune, Bengaluru and Jaipur, with a target of around 50 points of sale towards the end of the year. This includes both sales and service support, an area where many EV startups have been left.
The expansion is phased. West and South India are given priority in the current cycle, whereby Noord -India is expected to follow around the beginning of 2025, Timed around Holi. Instead of focusing on proliferation of fast dealers, the company seems to validate product market fit and to guarantee the support of after sales before having to chase a broader volume.
Also look: Matter AERA 5000+ Review: Can India's first planned electric motorcycle be a game check?
In the meantime, the World scale of 2026 is planning to start export to South and Eastern Europe, Southeast -Asia and selected African markets. These regions have a variety of EV -Gesleedheid, but matter carries out early feasibility and homologation studies to adapt to the regulatory environment of every market and the expectations of the customer. What is remarkable is that these export plans are linked to the motorcycle format-the case is currently not working in the scooter space and does not seem to have short-term plans to introduce it.
Capital, profitability and scale questions
Matter has invested since its foundation in 2017 £600 Crore – Largely in the Engineering powertrain, thermal systems and battery -r & d. An extra in the next three years £1,500–1,600 Crore is planned to support product expansion, retail growth and production revision.
The company focuses on the profitability at EBITDA level within this investment cycle, although much depends on how fast the acceptance of motorcycle EV grows and whether the next 125cc and 150cc models can achieve volume goals without heavy stimulating dependence.
Matter originally projected £1,000 crore (about $ 1 billion) in sale by 2025. That number has now been pushed back by five to six years, a remark driven by Supply Chain – challenges, timelines for producturity and a deliberate decision to launch as soon as the company's internal benchmarks have not met. “The delay is not because we didn't have a market,” said Lalbhai. “It's because we wouldn't launch a product until it was ready.”
View upcoming EV bikes in India.
First published date: 22 Jun 2025, 10:00 am is